Datscha, the Swedish proptech business, has formally launched its property analysis platform in the UK and, at the same time, has appointed Paul Marples, the former managing director of rival business Costar, as an adviser.

Datscha, the Swedish proptech business, has formally launched its property analysis platform in the UK and, at the same time, has appointed Paul Marples, the former managing director of rival business Costar, as an adviser.

Marples sold Property Investment Exchange to Costar in 2007. He was formerly a partner at Brown Cooper Marples and Weatherall Green & Smith.

'The appointment of Paul, coinciding as it does with the launch of Datscha in the UK, is of huge significance to our clients, coming at a time where more and more commercial property professionals are harnessing the power of digital technology to research, analyse and share real estate data,' said Jacob Philipson, CEO of Datscha.

Paul Marples said: 'By drawing together data from the Land Registry, Ordnance Survey, Environment Agency, Valuation Office Agency, Companies House and MSCI (formerly IPD), and by combining it with the records of over 7 million properties in England and Wales, Datscha now provides the market with an incredibly powerful commercial property intelligence and research tool. Combining all this data together brings a new level of transparency to the market.'